Photo by Raka Pitufo
I worked with Panamanian-born, Oakland-based bilingual and bicultural duo Los Rakas from Summer 2010 to Winter 2015 – first handling publicity for their viral video “Soy Raka,” which developed into leading marketing and street team efforts; eventually co-managing the group in 2014, culminating with their Coachella booking.
On the publicity front, I secured pioneering placements in publications like SPIN, NPR, the FADER, Sirius XM’s “Sway In The Morning” and PRI’s The World which honored their complicated position in the US hip-hop scene as black Spanish-dominate rappers who told their story.
On the marketing front, I nurtured and supported partnerships with Converse, Mountain Dew’s Green Label and Hennessy. Besides Coachella, I secured bookings in Europe for the Afro-Latino Festival the Brooklyn Museum’s First Saturday & NYC’s Summerstage in Central Park, connected the band with top-notch legal representation and led the effort to build their international network of “Rakas” shouting “Soy Raka” all across the digital and literal universe.
Follow the group on their journey: www.losrakas.com